Talk show host Rush Limbaugh sought to reassure listeners Wednesday after the tally of local and national companies that have pulled their advertisements from his time slot topped 40, insisting that the show will go on and that the program is not losing revenue from the exodus.
At last count, 42 advertisers, two radio stations and two musicians have closed the door on Limbaugh following incendiary comments he made last week about a Georgetown law student who testified before Congress in favor of having birth control covered under insurance plans. Limbaugh called the student, Sandra Fluke, a "slut" and a "prostitute.
Despite the apology, which Fluke said she did not think "changes anything," customers and listeners have taken to social media to inundate advertisers, stations and sponsors of Limbaugh's show with calls to boycott Limbaugh. The insurer still advertises with Rush. Exergen advertises its thermometer on Limbaugh's show. Exergen has taken prompt action to ensure our ads do not air during this program in the future.
Capital One. If a Capital One ad ran during the program, it was without our permission. We are investigating to see if an error was made by one of our media partners. We and they are still trying to answer how it ended up on Monday's show.
We've investigated this situation and determined that unbeknownst to us and without our permission, a Capital One ad ran during a local online broadcast of the program.
We've been assured by our media partners that this kind of error will not happen again. An online drugstore. His comments don't reflect our brand values.
The tractor maker. The company is "reviewing" the ads. It's a collection of home remodeling professionals. While we at ServiceMagic respect the individual political beliefs held by our customers, recent comments on the show do not align with the values we hold at the core of our company and as such, have requested to remove our support as an advertiser. The Nova Armament ad notes that it also caters to ladies who have historically felt neglected by the gun-selling community.
Sensa is some kind of weight-loss supplement. It will be removed within the next couple of days. It's sort of unclear who this advertiser is -- it mostly urges callers to call a number that lists all the foreclosed properties in America -- but it briefly mentions it's called "hot props.
Industry publication Radio-Info. By that Friday, four advertisers had pulled out of his show. Limbaugh apologized last Saturday , though his tepid mea culpa, continued assault on his critics, a push from progressive organizations and pointed criticism from President Obama led to 50 advertisers pulling out of his show as of yesterday. Jim Edwards. Sign up for notifications from Insider! Stay up to date with what you want to know.
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